The television series loved by a vast Italian preschool audience has proved exceptionally popular in a theme park setting it will be an even more important feature of Leolandia’s attractions in 2017.
The combination of Leolandia and Masha and Bear was a key part of this drive. Last year saw a record season for the park, with a strong increase in attendance and a highly successful focus on a specific target audience: Italian families with small children. With its six themed areas and 40 attractions for all ages, including a rich entertainment offering and themed areas like The World of Animals and Minitalia (a miniature Italy), Leolandia is the largest theme park in the northwest of the country and the fastest growing in Italy. Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s enormously popular Leolandia theme park will expand its successful Masha and the Bear area for the 2017 season, with many new features.Īdmirers of the little Masha and her friend Bear will now have an even bigger area in which to meet their heroes in person, be photographed with them, watch the shows and have fun in the setting of the amusement park of choice for most Italian families. In 2016 Masha and the Bear were the guests of honour. Expanded area for family stars and their fans planned for major theme park
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